Ayr Racecourse and Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year. The Virgin Bet Ayr Gold Cup, now valued at £180,000, has gained recognition as one of the most thrilling sprint handicap races in the country, with Summerghand claiming victory in 2022 and Bielsa […]
IMG to produce BBC’s coverage of FIFA Women’s World Cup
IMG, a global leader in sports, events and media, will produce the BBC’s highly anticipated coverage of the FIFA Women’s World Cup, taking place in Australia and New Zealand from Thursday 20 July. Under the agreement, IMG will manage the incoming live match feed, studio presentation and highlight programming for the BBC’s 33 fixtures […]
Google Pixel launches Pixel FC to close the visibility gap in women’s football
Google Pixel has announced the launch of Pixel FC, a group of committed women’s football creators & presenters who will work with Google and The FA to help close the visibility gap in women’s football. New research by Pixel and the Women’s Sport Trust has revealed that despite record-breaking broadcast audiences and media coverage […]
ATP Media extends video archiving deal with IMG Replay
ATP Media, the global sales, broadcast, media, and distribution arm of the ATP Tour, and IMG Replay have extended their partnership to manage and license the video archive for the ATP Tour Archive until 31 December 2025. ATP Media’s long-term investment in the ATP Tour Archive has seen the creation of an industry leading […]
Le Col unveiled as official jersey partner for Tour of Britain
Le Col has been unveiled as official jersey partner for Tour of Britain. This year’s Tour of Britain classification leaders will be easily recognisable in the peloton thanks to returning jersey partners Le Col and their world-class jerseys. The UK’s leading men’s cycle race has today appointed the London-based clothing experts as its […]
Manchester City signs Asahi Super Dry as official training kit partner
Manchester City has announced Asahi Super Dry 0,0%, the new non-alcoholic version of Asahi iconic brand as the Club’s Official Training Kit Partner. An expansion of Asahi Super Dry’s current partnership with the club that began in 2022, the new agreement will see the brand feature on the front of all men’s and women’s first […]
LaLiga inks strategic partner with EA Sports
LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]
Chelsea FC signs Hilton as official global hotel partner
Chelsea Football Club has unveiled Hilton, the global leader in hospitality, as its official global hotel partner. The partnership will enable Chelsea Football Club and Hilton to provide extended opportunities for Hilton’s more than 158 million Hilton Honors members around the world in a new and unique way, while also serving as the official […]
Manchester City inks multi-year agreement with OKX
OKX announced as Manchester City’s Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium. Ferran Soriano, Chief Executive Officer at City Football Group said: “Our football club, Manchester City, is also a global brand with more than 600 million followers around the world and […]
Leeds United signs Unibet as official training wear partner
Leeds United has signed a new partnership with UNIBET which will see the brand become the Club’s new Official Training Wear partner from the beginning of the 23/24 Season. UNIBET is part of the Kindred Group which also owns 32Red, a brand familiar to Leeds supporters from their previous long term partnership last time […]