Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology. The […]
Juventus onboards Two Circles to explore innovative partnerships
Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme. This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]
SentientSports bolsters leadership by hiring Prof. Nick Jennings
SentientSports, a leading artificial intelligence (AI) company who are revolutionising the sports industry by unlocking the full potential of AI in sporting organisations have announced the addition of Professor Nick Jennings to its senior leadership team. As Vice-Chancellor and President of Loughborough University, Professor Jennings will help Sentient Sports use Artificial intelligence (AI) and […]
IOC bets on AI to support athletes in the new agenda
The International Olympic Committee (IOC) has launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012. Introducing the topic to a global online audience and more than 100 journalists on site, […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
FIBA 3X3 inks fashion collaboration with Karl Lagerfield
FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time. […]
Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment
India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Silver Lake acquires Endeavour at an equity value of $13bn
Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors. Under the terms of the agreement, Silver Lake will acquire 100% of the […]
Inter Miami CF signs Duracell as official power partner
Inter Miami CF announced a multi-year partnership, with battery brand, Duracell solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]