FC Barcelona has agreed financing for Espai Barça as planned, ensuring the start of work to renovate Spotify Camp Nou and fulfilling the criteria approved during the referendum. The Club’s assets were not used as a guarantee and a mortgage wasn’t taken out on the stadium. The Club agreed financing with a total of […]
US Soccer Federation extends AT&T partnership
The U.S. Soccer Federation has announced a multi-year extension with AT&T that will continue to innovate how fans connect to soccer in the United States as the U.S. Women’s and Men’s National Teams participate in some of the game’s biggest global events over the next few years. “We’re thrilled to extend our relationship with […]
Stake.com becomes the exclusive betting partner of Volleyball Nations League 2023
Volleyball World and Stake.com has announce a far-reaching new collaboration for the VNL in 2023. The new partnership follows Stake’s involvement in the VNL Osaka event in 2022 and will now extend to cover all rounds of both the Men’s and Women’s VNL. This thrilling development underscores the strengthened trust, mutual respect, and shared […]
German Swimming Federation inks official deal with Speedo
Global swimwear brand Speedo has announced a two-year Official Partnership with the German Swimming Federation (DSV), to provide technical and training products to senior and junior teams across its aquatic disciplines. The new deal will now offer German swimming athletes the opportunity to compete in Speedo swimwear and equipment at international events, including the […]
One Championship partners Horizon Sports & Experiences to expand in the US market
ONE Championship (ONE), the world’s largest martial arts organization, and Horizon Sports & Experiences (HS&E) have announced they have formed a partnership for the agency to work with and help manage ONE’s sponsorship, entitlement, and brand activation efforts in the United States. As part of the agreement, HS&E will be responsible for developing and […]
Hyundai Motor Company secures naming rights for World Archery events
Hyundai Motor Company has secured naming rights to World Archery’s premier international events, the World Archery Championships and Archery World Cup, for three additional years. The agreement announced today extends through the 2025 season, completing 10 years of a partnership that began in 2016. Hyundai Motor, World Archery’s exclusive mobility partner since 2016, […]
IMG and SailGP renew media rights partnership
SailGP, one of the world’s fastest-growing sports properties has announced a multi-year renewal agreement with IMG, a leader in sports, events and media, to continue as the racing league’s global agency of record and drive the future growth of the property. IMG will focus on expanding SailGP’s global media rights distribution – working alongside […]
J. League to create a digital home for media rights with Content Arena
Content Arena, the technology platform to facilitate sports media trading has partnered with J.League, organizing body of the top two domestic football leagues in Japan, is the latest organization to join Content Arena. Through the revamped Content Arena subscription, J.League will be able to utilize a range of Content Arena’s digital tools, including the […]
UFC onboards immersive technology brand Cosm for fan engagement
UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]
Rajasthan Royals partners with Humans of Bombay for storytelling
Humans of Bombay has collaborated with cricket franchise Rajasthan Royals, as their storytelling partner for the ongoing season of India’s premier T20 league, with a special emphasis on sharing the awe-inspiring narratives of the Rajasthan Royals Heroes. This collaboration aims to shine a spotlight on the RR players’ enthralling life journeys, stemming from their […]