The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced a groundbreaking multiyear partnership to host the first NBA games in the United Arab Emirates (UAE). The preseason NBA games in Abu Dhabi beginning in 2022 will mark the first games between two NBA […]
ATP signs Therabody as official recovery partner
The ATP has announced Therabody, global pioneer in wellness technology and creator of Theragun, as the Official Recovery Partner of the ATP Tour. Therabody becomes the latest addition to ATP’s global family of exclusive suppliers, providing world-class products and education resources to support player health and wellbeing across the season. Through the partnership, […]
STAPLES Center to be renamed as Crypto.com arena as part of 20-year naming rights agreement
Crypto.com, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s leading sports and live entertainment company, have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated STAPLES Center, one of the most iconic and globally recognized sports and entertainment arenas in the world. Effective December 25, the multi-purpose arena, […]
Eurovision Sport engages Blackbird to drive cloud native video production
Blackbird , the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, announced that Eurovision Sport has engaged with Blackbird to drive cloud native video production workflow efficiencies for its members in a multi-year deal. Eurovision Sport is utilising Blackbird for professional, collaborative and scalable cloud native video editing and […]
Jamshedpur FC enters into strategic partnership with State Bank of India
With an aim to support and promote Indian football, the country’s largest lender, SBI, has entered into a strategic partnership with JFC, the football club owned by Tata Steel. The bank signed a landmark agreement with the JFC – making this a first major endeavour by SBI in the game of football. With this […]
Southampton FC enters India with Thane City FC partnership
Southampton Football Club has welcomed Thane City FC to its portfolio of International Academy Partners, marking the club’s first partnership in India. The club has signed a partnership that will see Southampton FC’s Football Partnership team supporting Thane City’s development goals over the next three years. Thane’s aim is to create an environment […]
Manchester City inks regional partnership with 3KEY
Manchester City has announced a new regional partnership with 3KEY which will see the Decentralized Finance (DeFi) Trading Analysis and Advisory Technology company become an Official Regional Partner of Manchester City Football Club. 3KEY provides a suite of portfolio management tools, technology and products which aim to help educate customers and simplify their understanding […]
LeBron James, Naomi Osaka, Drake invest in sportstech gaming company StatusPRO
StatusPRO, a sports technology and gaming company that combines player data and XR (augmented reality and virtual reality) to create a suite of training and fan engagement products for enterprise and consumers has released the list of strategic investors and industry leaders that have joined KB Partners, TitletownTech, Greycroft, Verizon Ventures, Haslam Sports Group, 49ers […]
Golden State Warriors extend partnership with Rakuten
The Golden State Warriors and Rakuten Group have extended their agreement that will continue to feature the Rakuten logo on Warriors uniforms, renewing a historic partnership that began in 2017 when the Warriors welcomed Rakuten as the team’s first-ever jersey partner. A badge featuring the Rakuten logo will continue to appear on the left […]
McLaren Racing taps Smartsheet as official technology partner
McLaren Racing and Smartsheet, the enterprise platform for dynamic work have announced a new partnership that will see Smartsheet become an Official Technology Partner of the McLaren Formula 1 team at the 2021 São Paulo Grand Prix. Smartsheet is a leading platform for dynamic work that aligns people and technology, enabling teams to move […]