Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme. This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]
Aston Villa signs Kaizen Gaming as front-of-shirt partner
Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner. The two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the […]
SentientSports bolsters leadership by hiring Prof. Nick Jennings
SentientSports, a leading artificial intelligence (AI) company who are revolutionising the sports industry by unlocking the full potential of AI in sporting organisations have announced the addition of Professor Nick Jennings to its senior leadership team. As Vice-Chancellor and President of Loughborough University, Professor Jennings will help Sentient Sports use Artificial intelligence (AI) and […]
FC Barcelona onboards TK Elevator to create the best mobility experience
FC Barcelona and TK Elevator have signed a sponsorship agreement under which the international expert in advanced and sustainable mobility solutions becomes Provider of Espai Barça for the next five seasons, until 30 June 2029. As part of this new partnership, which is based around adding a new strategic partner to an innovative and […]
IOC bets on AI to support athletes in the new agenda
The International Olympic Committee (IOC) has launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012. Introducing the topic to a global online audience and more than 100 journalists on site, […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
FIBA 3X3 inks fashion collaboration with Karl Lagerfield
FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time. […]
Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment
India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Silver Lake acquires Endeavour at an equity value of $13bn
Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors. Under the terms of the agreement, Silver Lake will acquire 100% of the […]
Liberty Media Group takes over MotoGP
Liberty Media Corporation has announced an agreement to acquire MotoGP. MotoGP™ is the pinnacle of two wheels, with 22 of the fastest riders competing on purpose-built prototype motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour/223 miles per hour. From the first season in 1949 that staged six […]