The National Basketball Association (NBA) and HARMAN have signed a multiyear marketing partnership that makes HARMAN and its JBL brand the official headphone, speaker, and audio partner of the NBA in India. As the Official Sound of the NBA in India, JBL will introduce a number of NBA elements into its retail destinations and activations […]
IOC adds Breaking, Surfing, Sport Climbing & Skateboarding to Olympic Games Paris 2024
The International Olympic Committee (IOC) has officially included Breaking on the sports programme for the Olympic Games Paris 2024. Breaking will become the first DanceSport discipline to appear at an Olympic Games, following on from its successful debut at the Youth Olympic Games (YOG) in Buenos Aires, Argentina in 2018. “Today is a historic occasion […]
Indian Super League renews partnership with Deltatre
Deltatre, a global player in fan-first experiences, has extended its partnership with Indian Super League (ISL) for 2020/21, providing its broadcast graphics service throughout the season. Deltatre’s multi-platform graphics solutions give content owners the tools to deliver on-screen visualisations. For the 2020/21 season, Deltatre will design, develop and deploy ISL’s world feed match graphics and […]
Inaugural edition of Premier Handball League to kick off from December 24
The inaugural edition of the Premier Handball League (PHL) will be held from December 24 to January 10 at the Sawai Mansingh Indoor Stadium here, the national federation said on Saturday. The PHL, being held under the aegis of Handball Federation of India, will have 33 matches in 18 days this season. “This is going […]
Borussia Dortmund partners Spongebob Squarepants for a capsule collection
Borussia Dortmund has collaborated with the American animated comedy series SpongeBob SquarePants to launch a lifestyle capsule, which features four different clothing items: two hoodies and two tees, all featuring SpongeBob and the entourage decked out in the famous yellow and black of Dortmund. Speaking of the partnership, a representative from Dortmund said: “The yellow […]
The FIA World Rally Championship and Motorsport Network launch OTT channel
The FIA World Rally Championship (WRC) has collaborated with Motorsport Network to launch a dedicated Motorsport.tv channel. Launching onto Motorsport Network’s OTT platform, the championship will deliver the latest news updates and most spectacular videos from the world of rallying to the network’s 56 million-strong digital monthly audience. With the offer going live from today, […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
ParalympicsGB signs partnership with Dreams
ParalympicsGB and Dreams have signed an exciting new partnership as the team prepares for the rescheduled Paralympic Games next summer in Tokyo. The agreement will see the UK’s leading bed retailer partner with ParalympicsGB in the build-up to and throughout the Tokyo 2020 Games. The partnership comes with plans for the rescheduled Tokyo 2020 Paralympic […]
The British & Irish Lions signs licensing partnership with Titleist
The British & Irish Lions has signed a new licensing partnership with world-leading golf brand Titleist. The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who have partnered with the Lions to create a new range of products ahead of the eagerly awaited Tour to South […]
GreenPark Sports secures $14 million Series A funding round
GreenPark Sports, the publisher and developer of fan-focused, mobile games and social experiences has formed a multiyear partnership with the National Basketball Association (NBA). This agreement will allow fans to support their favorite NBA team and compete against their biggest rivals in a virtual NBA Land in what GreenPark is calling “the metaverse for sports […]