German manufacturer of oils, lubricants and additives for engines, Liqui Moly will become the main partner of the National Handball League as of July 1st, for a period of 5 years.
Through this partnership made through the agency Sport & Co, the brand associates its name with that of the LNH and in particular the French championship of the 1st division.
Leader in its market in Germany, Liqui Moly wishes to rely on French professional handball to develop its reputation and support its arrival in France. The NHL, through its 30 professional clubs, as well as through its various competitions and events, will offer Liqui Moly an effective promotional platform, throughout France, to support its business development plan.
David Tebib, President of the NHL : “In a context where brands are showing great caution, Liqui Moly places its trust in us to help achieve ambitious commercial objectives on the French market. This approach honors us. It is recognition of our ability to develop the reputation of our partners, and to integrate economic issues by accelerating the listing of their products. It also welcomes the place that handball now occupies on the chessboard of French professional sport. ”
Ernst Prost, President of Liqui Moly : “LIQUI MOLY is a global company and France is a very important market for us, with enormous potential. The cooperation with the NHL through the LIQUI MOLY Starligue is a great opportunity for us to help our French distributors to develop this market successfully by increasing our brand awareness and creating demand. We are extremely proud to see that our brand and logo are now linked, for at least the next 5 years, to one of the most popular sports leagues in France. “
