Virtual Bundesliga signs Bevestor as the naming right partner

Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga .

The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all digital communication platforms and channels of the “bevestor Virtual Bundesliga”.

In addition, the company is acquiring an extensive package of rights for integration into exclusive broadcast segments and will, among other things, present the weekly highlights of the games of the VBL Club Championship by bevestor.

The new partnership came about as part of the strategic cooperation between DFL and ESL , under which ESL, the world’s largest eSports company, has a production and marketing contract for VBL. With this recently announced cooperation, the DFL combines the goal of further expanding and professionalizing the VBL.

As early as 2012, the DFL, in cooperation with EA SPORTS and the VBL, was the first professional football league to launch an eSport competition. To this day, the VBL is the only eSport competition of a professional football league that is directly integrated into the EA SPORTS FIFA game. Since its introduction, the VBL has grown in popularity with around 130,000 participants.

The increasing popularity of the VBL as well as the generally growing relevance of eSports and the DFL’s focus on soccer simulations led to the decision in 2018 to create the VBL Club Championship in addition to the VBL Open single player competition, at which the clubs of the Bundesliga and Bundesliga 2 compete against each other with their eSport teams.

The VBL Club Championship by bevestor starts tomorrow, Tuesday (November 10th) in the new season, the VBL Open by bevestor already started on November 1st.

Leave a Reply

Your email address will not be published.

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top