The global sport business agency, SPORTFIVE, will supply the LED perimeter advertising for the home matches of the national A-team and the women’s national team, U21 and for the away matches of the national A-team (except for European qualifiers) and the live matches in the DFB Cup, on behalf of the German Football Association (DFB) in the next two years.
On the basis of many years of experience in the area of LED perimeter advertising, SPORTFIVE has succeeded in concluding this valuable partnership with the DFB. The expertise is based on around 200 matches per season, which the sport business agency implements with LED perimeter advertising in the first to third football league. The agency know-how is also appreciated on the international stage. International projects from the more recent past are, for example, the African Cup of Nations and selected matches in the UEFA Champions League and the UEFA Europa League.
In addition to modern perimeter advertising with UEFA and DFL certification, partners of SPORTFIVE receive a 360° service comprised of project planning (including site visit, personnel planning, etc.), logistics for people and material, content management via a media server and the match day service on site in the stadium from two days before match day and until the perimeter advertising is dismantled. The project management team of SPORTFIVE is comprised of 5 experienced LED experts, for the implementation on site, the agency works together with highly qualified technicians and operators.
Hendrik Schiphorst, Managing Director Germany, SPORTFIVE, says: “At SPORTFIVE, we are very proud of the fact that we have been able to gain this important DFB mandate for ourselves and are pleased about the trust placed in us. At the same time, I would like to thank all of the SPORTFIVE colleagues involved for the extraordinary dedication, which is of inestimable value, particularly in times like these.”
Holger Blask, Managing Director Marketing and Sales of DFB GmbH, says: “We are very pleased about this new partnership. Know-how, expertise and experience of SPORTFIVE in the segment of peripheral advertising are outstanding. SPORTFIVE stands for the highest standards, for integrity and reliability. Our advertising partners, to whom we can provide optimal presentation spaces with the assistance of SPORTFIVE, will also profit from this.”
