McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company.
Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will supply the team with hand hygiene products, both on the track, in the Formula 1 paddock, and at the McLaren Technology Centre in the UK. The use of Lifebuoy products will help the team to continue to protect themselves and others.
McLaren aims to contribute to Lifebuoy’s commitment to improve the hand hygiene habits of communities around the world by leveraging their global platform in sport. So far, Lifebuoy’s initiative has already reached more than 1 billion people around the world.
As part of the partnership, Lifebuoy will feature on the visor strip of both drivers’ helmets, beginning at the Belgian Grand Prix in Spa.
Mark Waller, Managing Director of Sales and Marketing, McLaren Racing said:
“The Lifebuoy brand has an extensive history of helping people around the world with their personal hygiene. Covid-19 represents one of the biggest challenges the world has ever faced, yet simple actions such as the use of hand hygiene products can go a long way to protecting people against the pandemic. We look forward to working with Lifebuoy as we seek to protect our team members and the communities we race in, and to spread awareness of the importance of hand hygiene.”
Kartik Chandrasekhar, Global Vice President of Lifebuoy, Unilever said: “As an iconic household brand, Lifebuoy is on a long-standing mission to inspire better hygiene practices, at home and at work. We’re looking forward to working with McLaren to improve hand hygiene for the team during the Formula 1 season and helping to make it safe to race, while together raising awareness of the importance of good hygiene to people everywhere.”
