DAZN Media North America has inked an advertising partnership with AutoTrader.ca, a Canadian auto expert brand.
DAZN is the exclusive home of Premier League in Canada, and the AutoTrader.ca integration will live as a video ad across every single game, from this season’s highly anticipated return on June 17 to next season’s conclusion in May 2021 – totaling 472 matches in all. This marks the first time any brand has activated across every single game of an entire season of any sports league on DAZN in Canada.
Select fixtures each week will also feature AutoTrader.ca-sponsored half-time coverage, which not only marks the first-ever branded half-time sponsorship of any sport for DAZN Canada, but also the first time a brand has been integrated into a live event in multiple formats. Additionally, AutoTrader.ca advertising appears in DAZN’s cinematic lookback series COUNTDOWN: PREMIER LEAGUE – an original show that premiered on DAZN on June 14 and recaps the biggest headlines to date of the 2019-2020 season to help fans get caught up before kickoff.
Michael Mobley, Vice President of Media Sales in North America for DAZN said: “We collaborated with them to curate this first-of-its-kind sponsorship across multiple touch points and look forward to integrating AutoTrader.ca during key timeframes across every single live broadcast of the Premier League this season and next on DAZN.”
“As the number one automotive marketplace brand in Canada, AutoTrader.ca has a history of embracing innovation and new media opportunities. As technology and consumer behavior evolves, being adaptive is part of how we maintain market leadership, and this new partnership with DAZN continues this tradition,” said Ian MacDonald, Chief Marketing Officer of TRADER Corporation.
DAZN’s acquisition of the exclusive rights to Premier League last season cemented the platform as the home of football in Canada, where DAZN subscribers enjoy exclusive access to not only Premier League, but Champions League and Europa League as well, amongst other soccer leagues and other sports including NFL, rugby, and boxing.
Canadians can watch DAZN anywhere on any device, including smart TVs, PCs, mobile phones, tablets and game consoles. New subscribers can download the app and/or sign up at www.DAZN.ca for a one-month free trial; after that, DAZN is just $20/month or $150/year.
