Bundesliga announces two broadcast partnership in Asia

Bundesliga has roped in Next Media Solutions JSC as its new official partner in Vietnam following a five-year agreement which starts in August 2020.

The partnership will deliver exclusive live coverage of more than 300 matches per season from the Bundesliga. The agreement also includes a commitment to Vietnamese football development – including knowledge transfer and seasonal workshops with a focus on youth.

The agreement ensures that Bundesliga matches will be shown country-wide, on both free-to-air (FTA) channels and as part of a paid subscription service. Next Media will cooperate with local broadcasters to broadcast live matches every week as the 2020/21 season gets underway.

Bundesliga International CEO Robert Klein said: “This is a landmark moment for us, as it signifies the first time a private media company in Vietnam has acquired the rights to distribute a major European football competition. The Vietnamese have a huge appetite for football, and we are confident that the authentic, entertaining, goal-filled matches will entertain fans throughout the country. Next Media is an ideal partner, having close ties with domestic broadcasters, media and football stakeholders. Together, we look forward to growing the Bundesliga brand and supporting the growth of Vietnamese football with our strategic roadmap, to be delivered with our partner Next Media.”

General Director of Next Media, Mr. Nguyen Trung Kien said: “After much success in the field of copyright and media of domestic tournaments, Next Media has taken the next step to venture into regional, continental and world tournaments. In addition to our exclusive ownership of the AFF Cup 2020 in Vietnam and three other countries (Myanmar, Laos and Cambodia), we are pleased to bring Vietnamese audiences five consecutive seasons of Bundesliga from 2020 to 2025. We are dedicated to continually entertaining Vietnamese fans with the world’s leading sports and football tournaments”.

Bundesliga has further extended its partnership with SKY PerfecTV.

SPTV will continue to be the home of the Bundesliga and Bundesliga 2 in Japan after a new five-year deal was agreed. The deal ensures that SPTV will exclusively show live, delayed and replay coverage of more than 200 matches per season. With more localised social media content developed for the passionate Japanese fanbase, the Bundesliga will be closer than ever before.

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