Extreme E and Sony Pictures Networks India Private Limited (SPN) have agree a four-year broadcast partnership for the pioneering electric SUV off-road motorsport series, set to begin its inaugural season in 2021.
The broadcast partnership with SPN will ensure millions across the Indian sub-continent can catch the action as it unfolds.
The Season 1 calendar will be finalized imminently, with further announcements on teams, drivers and series partners to be made in the coming weeks.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India Private Limited said: “Motorsports are gaining significant momentum in India and Extreme E holds unique appeal for our viewers with its fast-paced action, high entertainment quotient and focus on important global issues. The tour aims to take electric SUVs to the most remote and extreme locations on the planet to raise awareness about the damage caused by climate change. The inaugural season will showcase five event sets across some of the most breathtaking locations in the world.”
Ali Russell, Chief Marketing Officer, Extreme E said: “It is fantastic we are able to announce this broadcast partnership between Sony Pictures Networks India and Extreme E – comprehensively covering one of our most important territories. This commitment to televise high-end, revolutionary sports-entertainment across the sub-continent on this scale is so exciting and significant to us, having announced our partnership with Nepal to host Extreme E in its very first season.”
